VIDEO PRODUCTION | SOCIAL MEDIA CONTENT CREATION & MANAGEMENT
635,928
NEW FOLLOWERS
142,415,246
IMPRESSIONS
78,402,435
VIDEO VIEWS
THE CHALLENGE
We already had an established relationship with Entertainers, producing high-resolution promo videos used to drive ticket bookings via their website and cutdowns for Meta ad campaigns. As that content continued to perform, they approached us with a new challenge: take their social media presence to the next level and bring consistency, strategy, and real growth across their original and tribute act brands.
At the time, their pages were filled with repetitive crowd shots — content that only resonated with people who had already attended the shows, not potential fans or new followers. Engagement had plummeted, and there was no real structure, identity, or strategy behind the posts. Most acts weren’t even on TikTok or YouTube Shorts.
With 12 distinct acts/brands under the Entertainers umbrella, the goal was to build a social presence from the ground up - and do it fast.
THE SOLUTION
We kicked off with a six month rollout for 12 of their key tribute acts — launching or relaunching channels on TikTok, YouTube, Instagram, and Facebook. Our team created a full-funnel content strategy tailored to each brand, focused on building an audience of engaged fans and capturing the energy of the live experience online.
Content strategy highlights:
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Mix of iPhone and high-resolution footage
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Behind-the-scenes, trend-based, and evergreen show content
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3 video posts per week per act for consistency and reach
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1 weekly crowd carousel to replace repetitive daily crowd posts
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Platform-native editing to match trends, tones, and formats
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We ran 12 content days a month, filming on location during live shows and behind the scenes. To manage and scale this across so many brands, we used structured content calendars, built-in approvals, and streamlined scheduling — all designed for fast turnaround and seamless client communication.
RESULTS
Within six months:
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We launched 12 new or revitalised brand accounts
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Audiences and engagement grew rapidly across all platforms
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We built a scalable and repeatable model for content production and delivery
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Notably, for the “Man in the Mirror” tribute act:
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120,000+ TikTok followers from zero in less than 6 months
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100,000+ Facebook followers in less than 6 months
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One viral video hit over 30 million views and 1M+ likes
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Across all brands, our strategy helped deliver:
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635,928 new followers
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78 million+ video views
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142 million impressions
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This success led to an ongoing partnership. We continue to manage and grow the Entertainers social presence, ensuring their acts stay top of mind and stage-ready — both offline and online.
Get in touch with us today​!
HERO VIDEO
AD READY CUT DOWNS
45 second & 15 second cut downs in both vertical and square ready for Ads.
