VIDEO PRODUCTION | SOCIAL MEDIA CONTENT CREATION & MANAGEMENT
Launching a running brand from zero and selling out their debut race with scroll stopping video content
THE CHALLENGE
No content. No previous events. Just a vision and a trail to run.
When Prosper Events first approached us, they hadn’t hosted a single run. Their debut event - The Black Downhill Run— needed awareness, hype, and visual storytelling to sell tickets and establish credibility in a niche space with almost no video-led marketing.
The challenge? There was no footage, no past content to lean on, and almost no reference for what a modern running event should look like on social. It was up to us to build the visuals from scratch, starting before the race even happened.
THE SOLUTION
Two shoots. One strategy: energise, inspire, and sell out the start line.
We collaborated directly with Prosper’s founder, Alex, to bring his vision to life. Our approach focused on creating sleek, high-energy content that reflected the personal, grassroots spirit of the event while still feeling premium and social-first.
We produced:
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A pre-event hype video, filmed on location with Alex running sections of the trail — built to inspire and tease the race experience
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Full coverage of the Black Downhill Run event itself, capturing runners, scenery, and the challenge of the course
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Vertical edits optimised for Instagram and TikTok
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Landscape versions for use on YouTube and in future promos
With just two shoots, we gave Prosper a content library they could use to launch the brand, build trust, and market future races - all without needing an internal content team.
RESULTS
A sold out first event and a visual identity for a brand-new running community.
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The Black Downhill Run completely sold out
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Content is now used to promote future trail runs across Prosper’s growing portfolio
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Gave the brand a professional, credible online presence from day one
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Captured the emotion, energy, and challenge of the run — helping runners feel it before they even signed up
From zero content to a sell-out launch, this is what happens when good storytelling meets a good trail.
CONTENT EXAMPLES
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Do you only do video content?We offer all media forms; photography, graphics, animations. Though, we are a video first media company.
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Are there any contracts with the monthly service?No, it’s a pre-paid plan on a rolling 2 month basis. We work on a 2 month rolling schedule due to advanced planning we do for your content. Though if you wish to cancel early, speak to us we can refund you the hours yet to be used.
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How does the filming work?We travel to you to film all the pre-planned content. This would have been planned the month before and already approved by yourself. Whether this is at your house, the studio, Festival, park or we can arrange a studio in a convenient location for you.
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Can I post on my social media myself too?Yes of course! It's your page after all. We may just re-adjust the content calendar if it's close to one of our scheduled posts. Posting too much can actually have a negative effect on growth and reach.
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Do you accept clients based outside of the UK?Yes, we accept clients from around the world. Please note there Will additional travel costs on top on the services. Our team does all the work, it’s never sub-contracted to ensure quality content and service.
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Can I send you content to post?Yes, just contact your account manager with when you'd like it posted, the description for the post and we'll sort the rest.