VIDEO PRODUCTION | SOCIAL MEDIA CONTENT CREATION & MANAGEMENT
Since 2021, we've been Scouting for Girls’ go to content partner capturing everything from music videos and tour promos to behind the scenes social content. With direct access to the band and their team, we’ve consistently delivered high quality, fan first content that showcases their energy on stage and their humour off it. From sold out headline tours to single release campaigns, our role has evolved into a full service partnership combining strategy, production, and platform expertise to help the band stay culturally relevant and socially sharp. Over this time we have:
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Grown TikTok & Instagram to over 100,000 followers
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Created their top most viewed videos
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Built a camping that sold out their 2024 tour
Check out our most recent campaign below:
2 MONTH TOUR CAMPAIGN
30,619
NEW FOLLOWERS
8,068,977
VIEWS
400%
MORE TICKET SALES
THE CHALLENGE
Scouting for Girls came to us with a clear mission: build serious hype ahead of their Everybody (Still) Wants to Be on TV anniversary tour — and sell out the pre-sale.
They didn’t just want to announce a tour they wanted to build a story that brought fans along for the ride well before a single date dropped. At the time, their social channels were posting inconsistently, without the momentum needed to fuel fan excitement or drive conversions.
We had two weeks to spark buzz before the announcement — and two months in total to turn content into ticket sales.
THE SOLUTION
We created a two-month, platform-first strategy focused on TikTok, Instagram, and Facebook, starting with a two-week teaser phase that laid digital breadcrumbs for super fans to discover.
Every other day, we dropped new content combining nostalgic throwbacks with trend-led formats and hidden clues. These included lyrics, location hints, and subtle nods to the upcoming reveal. The fans caught on fast, and engagement started building before the first official date was even shared.
Aimee led creative development from start to finish building out a narrative structure that made the announcement feel like the climax of a story. We shot both iPhone footage for an organic feel and high-res content to elevate key moments. Due to Scouting For Girls backed schedule we had half a day to film all this content.
Highlights included:
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“15 years ago today This Ain’t a Love Song went to number 1” — 4M+ views, 250K+ likes, 3K+ comments.
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A breadcrumb-driven teaser arc that made fans feel like insiders.
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Fast-paced, trend-aware rollout built to convert hype into sales.
RESULTS
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400% more pre-sale tickets sold than their previous tour.
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21,000+ tickets sold in the first week of the campaign.
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3 venues sold out, with 5 more on low-ticket warnings.
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Major increase in engagement, follower growth, and fan energy across all platforms
They were over the moon:
"What a fantastic start to the campaign — over 21,000 tickets sold in the first week! Massive thanks to all of you."
And this isn’t a one-off. We’ve got more projects already lined up with the band — because when content works this well, it becomes part of the tour team.
campaign content examples
further examples
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Do you only do video content?We offer all media forms; photography, graphics, animations. Though, we are a video first media company.
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Are there any contracts with the monthly service?No, it’s a pre-paid plan on a rolling 2 month basis. We work on a 2 month rolling schedule due to advanced planning we do for your content. Though if you wish to cancel early, speak to us we can refund you the hours yet to be used.
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How does the filming work?We travel to you to film all the pre-planned content. This would have been planned the month before and already approved by yourself. Whether this is at your house, the studio, Festival, park or we can arrange a studio in a convenient location for you.
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Can I post on my social media myself too?Yes of course! It's your page after all. We may just re-adjust the content calendar if it's close to one of our scheduled posts. Posting too much can actually have a negative effect on growth and reach.
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Do you accept clients based outside of the UK?Yes, we accept clients from around the world. Please note there Will additional travel costs on top on the services. Our team does all the work, it’s never sub-contracted to ensure quality content and service.
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Can I send you content to post?Yes, just contact your account manager with when you'd like it posted, the description for the post and we'll sort the rest.