VIDEO PRODUCTION | SOCIAL MEDIA CONTENT CREATION & MANAGEMENT
38
COUNTRIES
250+
SHOWS
100M+
VIDEO VIEWS
THE CHALLENGE
Creating social first tour content for a global superstar at international scale.
Steve Aoki is the most toured artist in the world playing shows across Europe, Asia, South America, and Africa, sometimes within the same week. While his U.S. team handles domestic content and top-level strategy, there was a clear gap when it came to real-time international tour content.
That’s where we came in.
In collaboration with Film Tank, we were brought on to lead social media content creation and execution during Steve’s non-U.S. tour legs. The challenge? Keep up with a relentless schedule, capture both the chaos and the calm, and craft short form content that connects with fans and drives engagement all in real time.
THE SOLUTION
Trend-led, humanised content built for TikTok, Instagram, and Stories delivered fast.
Since 2023, we've worked with Steve Aoki on a monthly basis to plan, create, and publish content during his international tours. Our job is to capture and amplify his energy, gratitude, and connection with fans - through content that feels platform -native and deeply personal.
Working alongside FilmTank, we:
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Create and post Instagram carousels using footage from on-tour photographers and videographers
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Edit and publish TikToks and Reels (often trend led or humorous) that show the highs, the travel, and the behind-the-scenes
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Post real time Instagram and Snapchat Stories, giving fans a raw look at each day.
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Generate content ideas on the fly, aligned with current trends and the unique tone of each show.
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Capture underwater video during off-tour freediving sessions, thanks to our ability to dive with Steve.
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Maintain a fast, frictionless workflow with approvals via WhatsApp or full trust based autonomy.
The result: tour content that feels as fast, global, and energetic as the artist himself.
RESULTS
38M views on one TikTok and a global social presence that never sleeps.
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A single TikTok hit over 38 million views, with many others reaching viral status.
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Consistent, high-quality content from every international leg of Steve's tours.
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Real-time posting that mirrors the pace and intensity of his global schedule.
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A trusted, long-term partnership that adapts month by month depending on where the tour takes him.
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Stronger fan connection through content that reflects Steve’s gratitude, energy, and personality.
While his U.S. team handles the overarching strategy, we’ve become the go-to team for tour content and social media execution outside of America making sure his global audience never misses a beat.