ENTERTAINERS

Services Provided: SOCIAL MEDIA CONTENT CREATION, VIDEO PRODUCTION

Multi Brand Social Media Management for a Global Top 100 Live Entertainment Promoter

Entertainers is one of the UK’s leading live entertainment promoters, producing and touring a wide portfolio of shows across the UK.

Ranked 38th in the world by tickets sold in Pollstar’s Worldwide Top 100 Promoters chart, Entertainers operate at a scale that requires more than occasional posting or basic event coverage.

LUX Media & Production initially worked with Entertainers on high impact promotional videos for their shows, creating fast paced hero assets for their website and cutdowns for paid Meta campaigns.

After seeing the value of the production work, Entertainers brought LUX in to manage social media and content creation across 12 of their key entertainment brands. The goal was to build structure, consistency and growth across multiple platforms, while turning each show into a stronger brand online.

RESULTS

150 MILLION+ Impressions delivered across social platforms
650K+ New Followers generated across brand accounts
78 Million+ Views generated through organic social content

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THE CHALLENGE

Entertainers had the scale of a major live entertainment business, but the social media presence across many of their shows did not reflect that.

Before working with LUX, much of the content was built around repetitive crowd shots and inconsistent posting. It mainly spoke to people who had already attended a show, rather than helping new audiences discover, understand and connect with each brand.

Many of the accounts had little to no clear strategy, limited identity and no meaningful presence on TikTok or YouTube Shorts. Some needed a full refresh, while others had to be built almost from the ground up.

With 12 separate entertainment brands to manage across the UK, the challenge was not just to create better content. It was to build a scalable system that could grow audiences, support ticket sales and keep every brand active across multiple platforms.

WHAT WE DID

LUX Media & Production created and managed a 6 month social media rollout across 12 key Entertainers brands.

We handled the full content process across TikTok, Instagram, Facebook and YouTube Shorts, including strategy, content days, filming, editing, caption writing, scheduling, posting and platform management.

Each brand received its own content day every month, with 12 content days delivered monthly across the portfolio. Every act was supported with 3 video posts per week and one weekly carousel, creating a consistent and scalable content rhythm.

The focus was to move the brands away from repetitive event coverage and into content that showed personality, performance quality, audience energy and the world around each show.

CREATIVE DIRECTION

Each entertainment brand needed its own identity.

Rather than applying one generic approach across all 12 brands, we created mini strategies for each show based on its audience, music style, tone and fan behaviour.

The content was built around what each audience would actually want to see: performance moments, recognisable songs, behind the scenes access, personality led clips, trend led ideas and content that brought the show experience to life before someone bought a ticket.

The goal was to make each brand feel more discoverable, more memorable and more commercially valuable online.

CONTENT PRODUCTION

The scale of production was one of the biggest parts of the project.

LUX delivered 12 content days per month across different shows, locations and touring schedules. We captured a mix of social first content, live performance clips, behind the scenes moments, weekly crowd carousels and platform native edits.

The content was created for both organic social and wider marketing use. Alongside social content, LUX produced high quality promotional videos for websites and cutdowns that could be used within Meta ad campaigns.

This gave Entertainers a consistent stream of assets that could support brand growth, audience engagement and ticket sales across each show.

PLATFORM ROLLOUT

LUX managed the rollout across TikTok, Instagram, Facebook and YouTube Shorts.

The project required a structured content system to keep 12 brands active at once. We created calendars, planned content delivery, scheduled posts, wrote captions and managed platform output to ensure every account had consistent content going live each week.

TikTok and YouTube Shorts were used to drive discovery and reach new audiences. Instagram and Facebook helped build credibility, maintain fan engagement and support ticket focused messaging.

The rollout turned a fragmented social presence into a scalable multi brand content operation.

THE CREATIVE

PROMO CREATIVE

CUT DOWNS

THE IMPACT

LUX helped Entertainers transform social media across 12 entertainment brands.

In 6 months, the strategy generated 635,928 new followers, 142M plus impressions and 78M plus video views across the portfolio.

For Man in the Mirror, one of Entertainers’ leading live shows, LUX grew the account from zero to 120,000 plus TikTok followers and 100,000 plus Facebook followers in under 6 months. One viral video reached 30M plus views and 1M plus likes.

The work proved that social media could become a powerful discovery channel for live entertainment. Instead of relying only on people who had already attended, the content introduced shows to new audiences, built stronger fan communities and supported ticket sales through consistent, platform native visibility.

Most importantly, LUX built a repeatable system that could manage scale. Twelve brands. Twelve content days a month. Three videos per week per act. Multiple platforms. One structured content operation.

Need to scale social media across multiple shows, artists or entertainment brands?

LUX Media & Production helps entertainment promoters, touring shows and artists build content systems that grow audiences, support ticket sales and keep every brand moving.

Let’s build the system properly.

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