STEVE AOKI

Services Provided: SOCIAL MEDIA CONTENT CREATION

Social First Tour Content For A Global Music Artist

Steve Aoki is one of the world’s most recognised DJs, producers and live performers, touring internationally across festivals, arenas, clubs and major global events.

LUX Media & Production began working with Steve Aoki in 2022 through Film Tank, initially supporting with high resolution tour videography and show recap content. In 2023, the role evolved into social first tour content, helping capture, edit and publish content across selected international tours and key moments.

The work is built around speed, trust and real time storytelling. From TikToks and Reels to Instagram Stories, Snapchat coverage, carousels, behind the scenes clips and live show content, LUX helps bring Steve Aoki’s world to life online in a way that feels fast, human, entertaining and connected to his global fanbase.

RESULTS

100 MILLION+ views across social content
250+ Shows Captured across global tour dates
38+ Countries Filmed supporting international tour content across multiple markets

WORK WITH US

VIEW SERVICES

THE CHALLENGE

Steve Aoki’s world moves fast.

As a Guinness World Record holder for the most travelled musician in one year, Steve Aoki’s schedule operates at a pace few artists can match. Shows, flights, festivals, countries, collaborations and cultural moments can all happen within the same day.

The challenge is not just capturing content, but knowing what moments matter, turning them around quickly and making them feel natural to Steve Aoki’s personality.

The content needs to show the scale of the shows, promote the music, capture the culture of each city, highlight fan connection and reflect the intensity of the schedule without feeling overly polished or disconnected.

For an artist of this level, content needs to feel premium, but it also needs to feel immediate. The audience should feel like they are experiencing the tour as it happens.

WHAT WE DID

LUX Media & Production through Film Tank support Steve Aoki across selected tours and key moments, creating social first content designed for speed, performance and fan connection.

Our role includes filming social content, editing on the move, posting TikToks and Reels, creating Instagram Stories and Snapchat coverage, building carousels, developing content ideas and planning in real time around the tour schedule.

The work is designed to keep Steve Aoki’s audience close to the journey. From the stage to the airport, from backstage moments to local culture, the content gives fans a more complete view of the world around the shows.

CREATIVE DIRECTION

The creative direction is built around showing more than just the performance.

Steve Aoki’s live shows are huge, but the content works best when it also captures the character behind the artist. We focus on the humour, the energy, the travel, the culture of each city, the fan connection and the intensity of moving between shows around the world.

Because Steve does not take himself too seriously, the content can lean into entertainment, personality and spontaneous moments. This helps the output feel more natural and more human, while still carrying the scale of a global artist.

The goal is to help fans connect with Steve as a person, not just as a performer.

CONTENT PRODUCTION

LUX creates a wide range of tour content across Steve Aoki’s international schedule.

This includes TikToks, Reels, Instagram Stories, Snapchat content, carousels, behind the scenes clips, live show content, recap videos, travel moments, local culture content and underwater freediving content.

The production approach combines social first speed with cinematic instincts. Some content is captured and edited within hours, built to be posted while the moment is still relevant. Other content is shaped into stronger visual assets that show the scale, atmosphere and energy of the tour.

This balance allows Steve's content to feel active, premium and authentic at the same time.

PLATFORM ROLLOUT

LUX supports the rollout of content across Steve Aoki’s social platforms during selected tours and key moments.

The schedule is built around what is happening in real time. Content is planned, captured, edited and posted around flights, shows, city moments, fan interactions and performance highlights.

Because of the trust built with Steve, LUX is able to move quickly and make strong content decisions in the moment. When feedback is needed, it can come directly from Steve, allowing the content process to stay fast, creative and responsive.

This level of trust is what makes the work possible at tour speed.

THE CREATIVE

THE IMPACT

LUX has helped Steve Aoki’s tour content feel more immediate, more human and more connected to his global fanbase.

As a Guinness World Record holder for the most travelled musician in one year, Steve Aoki operates at a pace few artists can match. The content needs to keep up with that speed while still feeling authentic, entertaining and true to his personality.

Across selected tours and key moments, the work has generated over 100M views, including one TikTok with more than 38M views.

By combining fast turnaround social content with premium production instincts, LUX helps capture the full world around Steve Aoki: the shows, the travel, the culture, the fans, the humour and the energy that surrounds each tour.

The partnership demonstrates the level of trust required to work with high profile artists, labels and management teams. Content needs to be created quickly, posted confidently and shaped with an understanding of both the artist and the audience.

For Steve Aoki, social content is not just about documenting shows. It is about keeping fans connected to the journey in real time.

Need content that can keep up with the pace of a global artist, tour or live campaign?

LUX Media & Production works with artists, labels and management teams to create social first content that captures the moment and builds fan connection.

Let’s tell the story as it happens.

START A PROJECT