We first started working with Connetts Farm back in 2020, producing a Christmas Tree video campaign that gained over 28k views and 300 shares, huge numbers for a small, local business. Sales surged, and it quickly became clear there was untapped potential in pairing their traditional, community-focused values with a stronger digital presence. In early 2024, Connetts approached us with a broader challenge: rebrand the business, modernise their online infrastructure, and take their social media to the next level. At the time, there was no brand identity to speak of, no content strategy, and no real structure behind how products were presented. Ordering was done via handwritten notes taken over the phone, which wasn’t sustainable. Their social media was inconsistent and mostly inactive, and they had no online store or central hub for customers to view products, check prices, or place an order. For a business with highly seasonal demand and a growing product range—from topsoil and compost to mulch and Christmas trees—the lack of digital systems was holding them back. With increasing competition and a loyal but aging customer base, the goal was to bring Connetts Farm up to speed—fast—without losing the authenticity that made them trusted in the first place.