KTL

Toy Importer | Social media management & content creation

B2B Social Media Management for a UK Toy Importer and Distributor

KTL is a UK importer and distributor of toys, supplying retailers, wholesalers and major buyers across the industry.

When KTL approached LUX Media & Production, they were at a pivotal point in the business. The company was moving from Kandy Toys into KTL, reflecting a wider shift in direction and a need to be seen as a larger, more established and more commercially credible business.

Despite the scale of the company, KTL had little to no active social media presence. Their online visibility did not reflect the size of their operation, the quality of their facilities or the level of service they provided to retail partners.

LUX Media & Production was brought in to manage the full social media presence for KTL, creating a strategy led content approach designed to build awareness, strengthen industry credibility and generate more conversations with retailers, buyers and trade customers.

RESULTS

More retailer enquiries new inbound conversations from retailers, buyers and trade contacts.
Stronger trade credibility a social presence that reflects KTL’s scale, facilities and market position.
Consistent B2B content system a structured social strategy built around awareness, trust and commercial opportunity.

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VIEW SERVICES

THE CHALLENGE

KTL had the scale, facilities and relationships of a major toy importer and distributor, but their social media presence did not show it.

Before working with LUX, the business had no clear social media strategy. Content was mainly limited to occasional LinkedIn posts, with inactive and inconsistent branding across Instagram and Facebook. Their large showroom, distribution facilities, product range and service offering were not being properly communicated online.

This meant KTL were not just underrepresented online. They were leaving commercial opportunities on the table.

In an industry built on visibility, relationships and trust, social media had the potential to support retailer awareness, generate new conversations and strengthen credibility with buyers, wholesalers and trade customers. Without a structured strategy, that opportunity was being missed.

The challenge was to build a social media presence that made KTL look as established, capable and commercially credible as they were in real life, while speaking directly to the right B2B audience.

WHAT WE DID

We created and managed a B2B social media strategy focused on building credibility, showing scale and helping KTL become more visible to the people who mattered most.

The aim was not to chase vanity views. The strategy was built around reaching targeted retailers, supermarket buyers, wholesalers and trade customers with content that showed why KTL was a trusted distribution partner.

We focused on taking people behind the curtain, showing the scale of the facilities, the care behind the service, the product range, the speed of operation and the level of detail that goes into supporting retail partners.

CREATIVE DIRECTION

The creative direction was built around making KTL look as established, capable and commercially credible online as they were in real life.

Rather than creating broad consumer content, we developed a targeted B2B approach designed to speak directly to retailers, supermarket buyers, wholesalers and trade customers. The focus was on showing the scale of KTL’s operation, the strength of their product range and the level of care behind the service they provide.

We used consistent faces from within the KTL team to build familiarity and trust, helping the brand feel more human while still positioning it as a serious importer and distributor within the toy industry.

CONTENT PRODUCTION

LUX Media & Production handled the full content production process, from planning and creative direction through to filming, editing and final delivery.

Content was captured across KTL’s showroom, warehouse facilities, trade shows and the LUX offices, giving the brand a wide range of assets that showed both product appeal and operational scale.

We produced a mix of clean product showcases, product demonstrations, facility tours, studio content and short form social videos. The production style combined social first content with higher quality video production, giving KTL assets that felt natural on platforms like LinkedIn and Instagram while still being polished enough to support wider sales, website and marketing activity.

PLATFORM ROLLOUT

LUX managed the social media rollout across KTL’s platforms, turning an inconsistent online presence into a structured and reliable content system.

The content plan included one main piece of content per week, supported by regular Stories, giving KTL a consistent rhythm without sacrificing quality. Each post was created with a clear purpose, whether that was showcasing products, highlighting facilities, demonstrating scale, building trust with buyers or supporting new retailer conversations.

The rollout was designed to reach the right people rather than chase vanity views, helping KTL build awareness, credibility and familiarity with retailers, wholesalers and trade contacts.

THE CREATIVE

THE IMPACT

KTL’s new social presence reflected the true scale of the business.

We positioned KTL as a bigger, more credible and more recognisable name within the UK toy industry by showcasing their showroom, distribution facilities, product range and team.

Since working with LUX Media & Production, KTL has continued to scale rapidly, expanding retailer relationships, securing more exclusive distribution rights and becoming the UK exclusive distributor for ZURU.

The content also had a clear offline impact. At trade shows, buyers and industry contacts recognised KTL team members from LinkedIn and Instagram, showing the strategy was building trust and visibility with the right audience.

Social media became a commercial tool for KTL, helping generate more retailer enquiries, open new trade conversations and support the company’s next stage of growth

Planning a tour, launch or campaign that needs to create real momentum?

LUX Media & Production helps artists, brands and businesses turn key moments into strategy led social media campaigns that build attention, drive action and support measurable growth.

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