Taunton Half Marathon

Services Provided: VIDEO PRODUCTION, POST PRODUCTION

Event Video Production for Taunton Half Marathon

Taunton Half Marathon returned as one of Somerset’s major community sporting events, bringing runners, spectators, volunteers and local supporters together across the town and surrounding countryside.

For the 2026 event, LUX Media & Production was brought in to capture the full race day experience and deliver a suite of professional video assets that could be used to showcase the event, promote future entries and keep the post event buzz alive.

The key deliverable was a next day recap video, supported by three social edits for paid ad use and a longer aftermovie for YouTube. With a large route, multiple filming locations, road closures and a fast turnaround required, the project needed careful planning from pre production through to final delivery.

RESULTS

Next day recap delivered while the event was still fresh and relevant.
Six person crew - 3 camera operators, 1 drone pilot, 1 runner and 1 on site editor covering the race.
Booked again for next year following strong client feedback and successful delivery.

WORK WITH US

VIEW SERVICES

THE CHALLENGE

The Taunton Half Marathon needed professional video content that could capture the scale, atmosphere and community spirit of the event.

As the race returned after a four year break, the content had an important role to play. It needed to showcase the comeback, celebrate the runners and help promote the next year’s event while the energy around race day was still high.

The biggest challenge was coverage and speed. The race route covered multiple locations, including the town centre and countryside sections, with major roads closed throughout the event. The team needed to be in the right places at the right times to capture the full diversity of the race experience.

The next day recap was the most time sensitive deliverable. For live events, content loses value quickly if it is delivered too late. The aim was to create a polished, high energy video that could go out while runners, spectators and the local community were still talking about the event.

WHAT WE DID

LUX Media & Production planned and delivered full race day video coverage for Taunton Half Marathon.

We built a detailed production schedule around the race timings, route access and key moments of the day. With three camera operators, a drone pilot and a runner on site, the team was positioned across different parts of the course to capture the event from multiple perspectives.

The approach was designed to show the full scale of the event, from quiet early morning setup and establishing shots before the crowds arrived, through to the start line energy, runners on the route, countryside sections, finish line emotion, medals, crowd support and post race atmosphere.

CREATIVE DIRECTION

The creative direction focused on making the event feel big, emotional and community driven.

We wanted the video to capture more than runners crossing a finish line. The story needed to show the pride of Taunton, the atmosphere of the crowd, the determination of the runners and the sense of momentum around the event’s return.

The aim was to create content that existing participants would want to share, while also making future runners feel like they wanted to be part of the next race.

CONTENT PRODUCTION

The production was built around coverage, timing and speed.

The team was spread across the route to capture different environments and stages of the race, from the town centre to the more scenic countryside sections. Drone footage was used to add scale, context and atmosphere, while ground cameras captured reactions, movement, medals, runners, supporters and finish line moments.

Because the recap video was due the next day, the production had to be planned with the edit in mind. Footage needed to be captured, backed up, organised and moved into post production quickly so the final video could be delivered while the event was still current.

PLATFORM ROLLOUT

The priority was delivering a strong next day recap video that captured the energy of the event while the audience was still engaged.

Following the recap, LUX delivered three additional social edits for use across paid advertising, plus a longer aftermovie of just over two minutes for YouTube and wider event promotion.

This gave Taunton Half Marathon a complete set of video assets that could be used immediately after the event and repurposed to support future marketing.

THE CREATIVE

THE IMPACT

The content gave Taunton Half Marathon a professional video package that captured the scale, atmosphere and community value of the event.

The next day recap helped keep momentum alive immediately after race day, giving runners, spectators, organisers and supporters content they could engage with while the event was still fresh.

The wider asset package gave the organisers content to promote the next year’s race, support paid ad activity and showcase the full experience to future participants.

The client response was extremely positive, and LUX Media & Production was booked again for the following year.

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